Sandra Zamora Vargas
DIGITAL TRANSFORMATION SPECIALIST | INNOVATION
San Salvador,SS
Summary
Results-driven professional with 15+ years of experience in driving revenue growth, digital transformation, and strategic marketing initiatives. Specializes in the LATAM markets, utilizing market intelligence, data-driven insights, and innovative solutions to develop impactful go-to-market strategies and achieve outstanding business outcomes. Demonstrates a seamless ability to collaborate with global teams, engage with C-level executives, and adapt to diverse industries including e-commerce, financial services, and digital platforms.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Client Partner Meta
Aleph Holding
02.2024 - Current
- Foster and strengthen relationships with senior clients, focusing on revenue growth and satisfaction
- Communicate strategic initiatives progress to stakeholders, synthesizing feedback for continuous improvement
- Identify and share industry and consumer trends to influence future business strategies
- Activate cross-functional teams to meet clients' business objectives
Digital Growth Manager
TIGO El Salvador
01.2022 - 11.2023
- Company Overview: Millicom
- Designed and executed GTM strategies for digital sales tools like Mi Tienda, achieving significant user adoption
- Developed B2B digital tools, enhancing client service experiences and enabling remote payment solutions
- Led digitalization initiatives, including entertainment partnerships (e.g., Disney+)
- Managed projects using SAFE methodology, ensuring high-quality delivery
- Millicom
Portfolio Manager - Payments
Banco Agrícola
12.2019 - 01.2022
- Launched payment gateway Wompi, achieving $1MM in billing within six months
- Implemented QR payment solutions, driving digital adoption in various economic sectors
- Restructured credit card value propositions to align with customer needs
- Applied Design Thinking to develop innovative strategies for new products
Chief of Marketing
Banco Agrícola
10.2015 - 12.2019
- Established the Marketing area for Business Banking, improving ROI and customer engagement
- Built psychographic and social profiles to enhance product targeting
- Directed regional content marketing and digital campaigns based on customer insights
Education
MBA -
Universidad Antonio Nebrija
Postgraduate in Marketing Management - undefined
Instituto Superior de Economía y Negocios (ISEADE)
Postgraduate in Customer Experience - undefined
Instituto Superior de Economía y Negocios (ISEADE)
Business Administration Bachelor's Degree, Cum Laude - undefined
Universidad Dr. José Matías Delgado
Skills
Revenue Growth
Certification
Certified Scrum Product Owner (CSPO), Scrum Alliance
Professionalreferences
- Oscar Bernal, Administrative Leader, Renting Colombia SAS, https://www.linkedin.com/in/oscar-bernal/, +57 317 517-9280
- Ana Cristina Arango, Vice President, Business & Government Banking, Banco Agrícola, https://www.linkedin.com/in/ana-cristina-arango698a687/, +503 7887-0224
Volunteeringandmentorship
- Professor, Escuela Superior de Economía y Negocios, 2018 - 2022
- Mentor, Banco Agrícola, In-Pactamos Program, 2017
- Volunteer, Banco Agrícola - FUSAL, Proyecto País, 2013
Timeline
Client Partner Meta
Aleph Holding
02.2024 - Current
Digital Growth Manager
TIGO El Salvador
01.2022 - 11.2023
Portfolio Manager - Payments
Banco Agrícola
12.2019 - 01.2022
Chief of Marketing
Banco Agrícola
10.2015 - 12.2019
Postgraduate in Marketing Management - undefined
Instituto Superior de Economía y Negocios (ISEADE)
Postgraduate in Customer Experience - undefined
Instituto Superior de Economía y Negocios (ISEADE)
Business Administration Bachelor's Degree, Cum Laude - undefined
Universidad Dr. José Matías Delgado
Certified Scrum Product Owner (CSPO), Scrum Alliance
MBA -
Universidad Antonio Nebrija
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