América Alonzo

As Art Director:

• Managed photographic campaigns with specific focuses in order to meet clients' needs and creative visions.
• Researched aesthetic trends and developed creative layouts while preserved clients' branding standards.
• Negotiated vendor contracts and services to meet clients' budget requirements, including: photographer's assistants, set and props builders, drivers, etc.
• Granted clients the proper rights for commissioned imagery by elaborating copyright documentations.

As Product Photographer/Stylist:

• Handled all aspects of product shoots, including: conceptualizing, lighting, composition and photo styling.
• Prepared all items, including products and props for photo shoots by removing tags, buffing surfaces, repurpose and painting props and arranging layouts.
• Experimented with different lighting effects, adjusted products' positions, and selected camera angles to deliver unique images utilized on websites, prints, social media, apps and promotional items.
• Produced multiple views of each product per campaign, representing desired product features in shoots to enhance appearance and improve clients' purchasing numbers.

As Photo editor and retoucher:

• Applied digital styling techniques to enhance photos.
• Used Adobe Lightroom to crop, invert and control light and color properties of photos.
• Used Adobe Photoshop to retouch products' and surfaces' blemishes and removed unwanted spots from objects.

As Business Owner:

• Oversaw new business development and customer servicing, including: cold pitching, networking, marketing, lead generation and account servicing.
• Conducted research on industry trends within and capitalized on finds to develop new services and strategies.
• Built and strengthened client relationships.
• Monitored online presence of business' brand to engage with users and leads.

• Developed high-impact creative social campaigns from concept to completion, including promotional content for company's clients.
• Revamped work strategies and processes to accomplish company's objectives.
• Oversaw full teams of artists, designers and project managers to develop social campaigns' assets.
• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Recruited, hired and trained top candidates with eye for performance.
• Collaborated with outside agencies to manage project progress and milestones.
• Collaborated with production on task list creation to meet overall project goals on time.
• Managed all art and office supply needs for art department.
• Anticipated design issues and proved to be proactive in developing effective solutions.
• Developed artistic visual products while working within defined technical constraints.

• Gathered and organized data to help Mayor's Office understand and evaluate filmmaking and photographic industries in San Salvador.
• Evaluated factors such as interests, creative styles and resource management practices of filmmakers and photographers in the City to draw conclusions about historical and current patterns.
• Advised Mayor's Office, private organizations, and communities regarding proposed programs, plans and policies and potential impacts on cultural institutions, organizations and communities.
• Prepared a variety of different written communications, reports and documents to ensure smooth operations.
• Led projects with local filmmakers and analyzed data to identify opportunities for improvement for City's artistic community.
• Resolved conflicts and negotiated mutually beneficial agreements between artist and Mayor's Office.

• Planned and prepared for all on-location and studio shoots about cultural activities of Agency's clients.
• Scheduled and booked locations for complex photo shoots, working collaboratively with clients, models and stylists.
• Photographed high-quality images for both print and internet distribution.
• Archived photographs on computers and servers.

• Conducted research on subjects before photo shoots and planned dynamic and unique photo sessions.
• Shot and delivered average of 15 events per week.
• Posted photos to social media platforms and wrote accompanying captions.
• Edited, toned, captioned and uploaded photographs for printed and digital publications.
• Defined and recommended detailed solutions to capture images.

• Shot photographs in controlled lab, field and remote environments.
• Fabricated camera mounts and cases to capture images and protect equipment.
• Performed advanced computer processing of images for assignments.
• Produced over 50 album publicity photo sessions for a variety of clients.
• Delivered savings by negotiating special prices with equipment suppliers and venue representatives.