Ariela Clímaco
Social Media Manager | Marketing Assistant
San Salvador
Summary
Content and Digital Communications professional with 5+ years of experience managing digital content, content calendars, website updates, and social media channels across corporate and nonprofit environments. Skilled in content strategy, content optimization, copywriting, audience engagement, analytics, and cross-functional collaboration. Experienced in coordinating content initiatives with creative teams while maintaining brand consistency and delivering customer-focused digital experiences.
Overview
3
3
Languages
8
8
years of professional experience
Work History
Community Manager
Outsourcing Services International
11.2023 - Current
- Developed and executed content strategies aligned with business and communication objectives
- Managed calendars and coordinated content publication schedules across digital channels
- Created and optimized written, visual, and video content for customer-facing communications
- Supported website content updates and maintained consistency of brand messaging
- Collaborated with internal stakeholders to develop communication materials and campaign assets
- Monitored audience engagement and content performance metrics to identify optimization opportunities
- Managed community interactions through social media channels and customer inquiries
Customer Service
Webhelp
11.2022 - 11.2023
- Resolved customer inquiries and claims while maintaining high service standards
- Reviewed documentation and processed customer requests with accuracy and attention to detail
- Ensured compliance with internal procedures and quality standards
- Developed strong communication and problem-solving skills in a fast-paced environment
Content Manager
EMKT Company
08.2022 - 11.2022
- Managed content planning and editorial calendars for multiple brands
- Developed copy and content assets aligned with marketing objectives and audience needs
- Coordinated with design teams to ensure content accuracy and brand consistency
- Supported execution of digital campaigns across social media and marketing channels
- Contributed to content strategy initiatives and content optimization efforts
Community Manager
Sanar Nicaragua
07.2020 - 11.2022
- Managed content publishing across Facebook, Instagram, Twitter, website, and podcast platforms
- Developed content strategies to increase audience engagement and brand awareness
- Created multimedia content including graphics, copy, and promotional materials
- Coordinated website content updates and podcast publishing workflows
- Analyzed audience engagement metrics to improve content performance and effectiveness
Survey Executive
Autofácil
11.2018 - 02.2019
- Conducted customer satisfaction surveys across El Salvador and other Central American countries.
- Organized and systematized large-scale databases.
- Compiled and analyzed survey data to improve customer experience.
Education
Bachelor’s Degree - Social Communication
Universidad Centroamericana José Simeón Cañas (UCA)
Antiguo Cuscatlan, El Salvador01-2022
High School Diploma - Science, Literature, and Philosophy
Colegio Centroamérica
Nicaragua01-2014
Marketing Management - Marketing
Escuela Mónica Herrera
Santa Tecla, El Salvador 05.2001 -
International Specialization in Creativity - Marketing
Escuela Mónica Herrera
Santa Tecla, El Salvador 05.2001 -
Credential in Digital Advertising: Innovation - Marketing
Escuela Mónica Herrera
Santa Tecla, El Salvador 05.2001 -
Digital Advertising Strategy Program - Marketing
Universidad Centroamericana José Simeón Cañas UCA
Antiguo Cuscatlan, El Salvador 05.2001 -
Skills
Excellent written and verbal communication
Timeline
Community Manager
Outsourcing Services International
11.2023 - Current
Customer Service
Webhelp
11.2022 - 11.2023
Content Manager
EMKT Company
08.2022 - 11.2022
Community Manager
Sanar Nicaragua
07.2020 - 11.2022
Survey Executive
Autofácil
11.2018 - 02.2019
Marketing Management - Marketing
Escuela Mónica Herrera
05.2001 -
International Specialization in Creativity - Marketing
Escuela Mónica Herrera
05.2001 -
Credential in Digital Advertising: Innovation - Marketing
Escuela Mónica Herrera
05.2001 -
Digital Advertising Strategy Program - Marketing
Universidad Centroamericana José Simeón Cañas UCA
05.2001 -
High School Diploma - Science, Literature, and Philosophy
Colegio Centroamérica
Bachelor’s Degree - Social Communication
Universidad Centroamericana José Simeón Cañas (UCA)
ADDITIONAL INFORMATION
- POMA Foundation Scholarship (administered by FEPADE) for outstanding academic performance.
- Volunteer at TECHO Nicaragua (2015–2018) and TECHO El Salvador (2019–2020), developing leadership, community engagement, and project coordination skills.