Arlette Alvarez
La Libertad
Summary
Qualified Marketing Executive with 2 years of experience in Social Media marketing. Proven successful at digital marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Chief Marketing Officer
Grupo Arco CA De CV
01.2024 - 05.2024
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Established targets for social media platforms to reflect business objectives.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Provided mentorship to junior team members, cultivating their professional development paths within the company.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Team Leader - Project Management
FocusBPO El Salvador
01.2024 - 05.2024
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Championed change management efforts during company-wide transitions while minimizing disruption to ongoing projects.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Sourced, vetted and managed vendors needed to accomplish project goals.
Marketing Executive
MyCeviche El Salvador
01.2023 - 01.2024
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Identified value propositions and key messages for company marketing campaigns.
- Improved search engine rankings by implementing effective SEO techniques and optimizing website content.
Customer Service Representative
Telus International
09.2020 - 01.2024
- Responded to customer requests for products, services, and company information.
- Assisted customers in navigating company website and placing online orders, improving overall user experience.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Analyzed customer service trends to discover areas of opportunity and provide feedback to management.
- Participated in cross-functional initiatives aimed at enhancing overall business operations and customer satisfaction levels.
- Created and maintained detailed database to develop promotional sales.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
Education
MARKETING DIPLOMA -
ESI SCHOOL OF BUSINESS
El Salvador, El Salvador 05.2001 -
High School Diploma -
LYCEE FRANCAIS DE SAN SALVADOR
San Salvador, El Salvador 05.2001 -
Skills
Innovative
Timeline
Chief Marketing Officer
Grupo Arco CA De CV
01.2024 - 05.2024
Team Leader - Project Management
FocusBPO El Salvador
01.2024 - 05.2024
Marketing Executive
MyCeviche El Salvador
01.2023 - 01.2024
Customer Service Representative
Telus International
09.2020 - 01.2024
MARKETING DIPLOMA -
ESI SCHOOL OF BUSINESS
05.2001 -
High School Diploma -
LYCEE FRANCAIS DE SAN SALVADOR
05.2001 -
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