GERALDINA BEATRIZ CHORRO DE FERNÁNDEZ
Business Development in IT and Technology
Zaragoza
Summary
Specialized consulting in aspects related to the IT and technology business. Providing deeper knowledge of the latest technologies, collaborating in the evaluation of various technological alternatives, and participating in the validation and selection of the most suitable solutions for clients. As a consultant, offering expert opinions, expertise, and knowledge related to business requirements. Responsible for managing all local ISPs, strengthening the outsourcing business line, recruiting, interviewing, hiring, and coordinating processes jointly with the HR department. Administrative management of the services area, reports, service records, generating service and outsourcing proposals, preparing presentations of the proposals. Account planning, service costing, outsourcing, business strategies, and managing demand-generation events.
Overview
28
28
years of professional experience
Work History
Senior Account Manager
COMPONENTES EL ORBE, S.A. DE C.V.
07.2022 - Current
- Company Overview: Costa Rican company with a Central American presence, as well as in Panama and Colombia, focused on technology sales
- Commercialization of infrastructure solutions and services, Networks, DaaS Services, NaaS Services, and Maintenance
- Costing, project follow-ups, and strategic meetings with clients
- Personalized attention to 100% Enterprise clients
- Organized client events; conducted regional WLAN sales for Avianca
- Identified and advised potential new corporate clients
- Costa Rican company with a Central American presence, as well as in Panama and Colombia, focused on technology sales
Senior Account Manager / Key Business Closing Manager
CORPORACIÓN ORBITAL, S.A. DE C.V.
09.2018 - 07.2022
- Company Overview: Salvadoran company with a Central American presence, focused on technology sales
- Created the business unit, hired personnel, and defined its business lines (IT Services, Outsourcing, Training Center, Licensing)
- Managed projects, costing, and created templates for technical-commercial offers following industry standards
- Conducted account mapping, project follow-ups, and closed contracts within scope and plans
- Coordinated demand-generation events, implemented Microsoft solutions, and managed corporate regional accounts
- Salvadoran company with a Central American presence, focused on technology sales
ISP Accounts Manager
ITS INFOCOMUNICACIÓN, S.A. DE C.V.
02.2015 - 04.2018
- Company Overview: Costa Rican company with a Central American presence focused on networking technology services
- Managed all local ISPs and strengthened outsourcing business lines
- Recruited, interviewed, and hired with HR collaboration
- Handled administrative tasks, reports, service delivery records, and service proposals
- Sold the LTE network for Telefónica El Salvador with Cisco equipment
- Costa Rican company with a Central American presence focused on networking technology services
Key Account Manager
DATAGUARD, S.A. DE C.V.
11.2013 - 02.2015
- Company Overview: Salvadoran company focused on technology sales
- Commercialized infrastructure solutions, Datacenter services, outsourcing, and maintenance
- Strategically handled enterprise clients and generated demand through events
- Salvadoran company focused on technology sales
Sales Manager
SOC, S.A. DE C.V.
02.2013 - 11.2013
- Company Overview: Salvadoran company focused on technology sales
- Developed opportunities in IT Security for corporate clients
- Maintained enterprise portfolios for Nicaragua and El Salvador and oversaw events to generate demand
- Salvadoran company focused on technology sales
Senior Sales Executive
SISTEMAS EFICIENTES, S.A. DE C.V.
01.2011 - 02.2013
- Personalized attention to 100% corporate and government enterprise clients
- Sold specialized security solutions, including Check Point and Websense
Senior Sales Executive
ITS INFOCOMUNICACIÓN, S.A. DE C.V.
07.2008 - 12.2010
- Personalized attention to 100% corporate clients in industry and commerce
- Sold Cisco solutions, including a Data Center for Aeroman
Senior Executive
SEGACORP, S.A. DE C.V.
03.2005 - 06.2008
- Managed Microsoft business strategies and Enterprise Agreement contracts
- Designed Microsoft software solutions and handled corporate clients
Regional Business Manager
ALPHA IT CORPORATION, S.A. DE C.V.
02.2004 - 03.2005
- Developed business opportunities in El Salvador, Honduras, and Nicaragua, handling corporate accounts and Microsoft projects locally
Senior Sales Executive / Assistant Sales Manager
RED TECHNOLOGIES
01.2003 - 01.2004
- Assisted clients with satellite internet solutions and trained junior sellers
Sales Manager
NEW HORIZONS
03.2000 - 11.2002
- Directed a team of 10 sales executives and developed annual strategies
IT Senior Training Consultant
NEW HORIZONS
03.1999 - 03.2000
- Provided technical and administrative advisory on IT training
Assistant Manager / Cashier and Receptionist
DUWEST EL SALVADOR
01.1997 - 03.1999
- Assisted clients, handled export/import procedures, and managed invoices and petty cash
Education
Bachelor's - Business Administration
Dr. José Matías Delgado University
Bachelor's - Marketing
Francisco Gavidia University
Project Management Course - undefined
PM / ITS Costa Rica
Microsoft Sales Specialist - undefined
New Horizons
Skills
Experience in the government sector
Processes involving stock exchange
Tenders
Direct negotiations
Effectiveness in closing deals
Ability to work with interdisciplinary teams
Formulation, development, and management of projects
Proficient in CRM for sales management
Skilled in strategic planning
Organizational leadership
Ability to identify and focus resources on opportunities
Efficient negotiation skills
Timely negotiation skills
Customer service and support oriented
Adept at organizational development
Decision-making processes
Results-driven
Ability to perform under pressure
Committed to professional development
Staying updated
HPE Sales Certified Aruba Networking Solutions
HPE Sales Certified Solution Foundations
Position Held
- IT Business Unit Manager
- Commercial Manager
- Sales Manager
- Microsoft Product Manager
- Dell Hardware Champion
- Sales Executive
- Microsoft Training Consultant
- Senior Cisco Solutions Consultant
- Senior Check Point Solutions Consultant
- Telemarketing Specialist
Workreferences
- Ing. Billy Monge, ITS Infocomunicación, +503 7856 9390
- Ing. Gustavo Rivas, AVIANCA, +503 7786 1925
- Ing. Mauro Acosta, Productos Alimenticios Diana, +503 7707 8887
Personal Information
DUI: 00934743-3
Timeline
Senior Account Manager
COMPONENTES EL ORBE, S.A. DE C.V.
07.2022 - Current
Senior Account Manager / Key Business Closing Manager
CORPORACIÓN ORBITAL, S.A. DE C.V.
09.2018 - 07.2022
ISP Accounts Manager
ITS INFOCOMUNICACIÓN, S.A. DE C.V.
02.2015 - 04.2018
Key Account Manager
DATAGUARD, S.A. DE C.V.
11.2013 - 02.2015
Sales Manager
SOC, S.A. DE C.V.
02.2013 - 11.2013
Senior Sales Executive
SISTEMAS EFICIENTES, S.A. DE C.V.
01.2011 - 02.2013
Senior Sales Executive
ITS INFOCOMUNICACIÓN, S.A. DE C.V.
07.2008 - 12.2010
Senior Executive
SEGACORP, S.A. DE C.V.
03.2005 - 06.2008
Regional Business Manager
ALPHA IT CORPORATION, S.A. DE C.V.
02.2004 - 03.2005
Senior Sales Executive / Assistant Sales Manager
RED TECHNOLOGIES
01.2003 - 01.2004
Sales Manager
NEW HORIZONS
03.2000 - 11.2002
IT Senior Training Consultant
NEW HORIZONS
03.1999 - 03.2000
Assistant Manager / Cashier and Receptionist
DUWEST EL SALVADOR
01.1997 - 03.1999
Bachelor's - Marketing
Francisco Gavidia University
Project Management Course - undefined
PM / ITS Costa Rica
Microsoft Sales Specialist - undefined
New Horizons
Bachelor's - Business Administration
Dr. José Matías Delgado University