Technology Trends and Innovation
Carlos Enrique Rodríguez Rivas
Product Manager
San Salvador
Summary
Strategic Category Management and Procurement professional with over 15 years in retail and distribution. Expertise in commercial strategy, supplier negotiations, and inventory management. Drives business growth and operational efficiency while cultivating strategic vendor relationships for sustainable outcomes.
Overview
2
2
Languages
14
14
years of professional experience
Work History
Product Manager
Intcomex El Salvador
06.2022 - Current
- Managed category development and business growth initiatives for leading brands, including Harman brands (JBL and Harman Kardon), DJI, and Huawei.
- Managed annual purchasing budgets exceeding USD 6 million, overseeing inventory management, procurement operations, and fill-rate performance across El Salvador and Honduras.
- Responsible for pricing strategy, profitability management, and vendor rebate negotiations to maximize category performance.
- Planned and executed commercial investment strategies, developing sell-out initiatives to accelerate sales, improve inventory turnover, and optimize stock levels.
- Conducted category performance reviews, market trend analysis, and competitive benchmarking to identify growth opportunities and support strategic decision-making.
- Reduced inventory aging by 8% through improved demand forecasting, inventory planning, and stock rotation initiatives
Branch General Manager
Almacenes Vidri
05.2021 - 05.2022
- Oversaw daily branch operations to ensure efficiency and customer satisfaction.
- Led a team of 85 employees and consistently achieved sales and operational targets.
- Oversaw procurement of locally sourced products, maintaining inventory levels and supporting operational efficiency.
- Achieved 3rd place nationwide in KPI performance, demonstrating strong leadership and execution capabilities.
Store Manager
Almacenes Siman
12.2012 - 05.2021
- Monitored sales and inventory performance indicators for Apple products, ensuring stock availability to meet business objectives.
- Managed marketing initiatives and provided technical support to enhance customer engagement and boost sales performance.
- Coordinated supply chain operations with local and international vendors, ensuring timely product availability and efficient replenishment.
- Led daily operations to ensure optimal store performance and customer satisfaction.
- Awarded Siman Excellence Recognition in 2018 and 2019 for outstanding performance and contributions to business results.
Education
AWS Certified Cloud Practitioner - Cloud
Amazon
United States09.2025
Postgraduate Certificate - Project Management
Universidad Tecnológica De El Salvador
San Salvador, El Salvador09.2016
Bachelor of Science - Computer Science
Universidad Tecnológica De El Salvador
San Salvador, El Salvador09.2015
Skills
Product strategy
Product roadmaps
Product lifecycle management
Lifecycle management
Data-driven decisions
Project planning
Forecasting
Interests
Travel and cultural exploration
Video Gaming
Timeline
Product Manager
Intcomex El Salvador
06.2022 - Current
Branch General Manager
Almacenes Vidri
05.2021 - 05.2022
Store Manager
Almacenes Siman
12.2012 - 05.2021
AWS Certified Cloud Practitioner - Cloud
Amazon
Postgraduate Certificate - Project Management
Universidad Tecnológica De El Salvador
Bachelor of Science - Computer Science
Universidad Tecnológica De El Salvador