Carola Leiva
Santa Tecla
Summary
Insightful Marketing Manager with 16+ years of experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Developed administrative knowledge in International Cooperation and management of Aid Funds. Interested in working with Non-Governmental Organizations and International Cooperation Agencies.
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
15
15
years of professional experience
Work History
Marketing Manager
JUGUESAL (Juguetón El Salvador y Bebemundo)
01.2013 - Current
- Implementation and development of ecommerce as Project Manager for retail of Jugueton and Bebemundo brands. Chief of Ecommerce Department.
- Manage and train teams of 3-5 interns during high demanding seasons. With successfully traind them and get them ready for their first jobs.
- Communication strategic development of Jugueton and Bebemundo brands
- 250% Awerness and Community growth in the first 3 years
- Sales records in all Latin America Jugueton Stores with the new Valentines Strategy implements by myself
- Administration of loyalty programs and loyalty for both brands
- Implementation of segmented advertising in social networks, creating segmented audiences through MailChimp platform and researching of potential customers profiles as 'look-a-like audiences' that allow to grow spectrum of customers that can be displayed advertising in Facebook, Instagram and Tik Tok.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Development of massive advertising campaigns in traditional and nontraditional media
- Monitoring and approval of Media Flow, advertising pieces and its adaptations for POP Material, campaign-related events, launching and press conference, as well as radio and press coverage
- Preparation of retail catalogs based on existing inventory and import products
- Presentation of annual budgets, sales analysis results versus campaigns, development effectiveness retail rates on advertising publications
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within marketing department.
Proyect Manager
JICA El Salvador
01.2009 - 01.2012
- Advising in administration and quality for 'The Project of Capacity Development of ANDA for Operational Improvement'
- In charge of Proyect's public relations, management of administrative and office budget, in charge of reports and follow ups for Energy Saving Team during expert's absence -Experts have an average of 3 assignments of 2 month period every year-, assistance to Japanese Experts Delegates for negotiations and mediation between JICA, Experts and El Salvadorian counterpart (ANDA, National Administration of Water en Sewer)
- Summarize administrative project's reports such as monitoring of developing progress for work teams assigned by El Salvadorian counterpart and evaluation of candidates for student grants held in Tokyo, Japan
- Superintend quality evaluations for project's administrative area
- Monitored project performance to identify areas of improvement and make adjustments.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Coordinated material procurement and required services for projects within budget requirements.
Education
Bachelor of Science - Marketing Digital-Transformación Digital del Retail
INCAE Business School
Costa Rica09.2020
M.D. - Business Administration, Management and Operations
Universidad Dr. José Matías Delgado
San Salvador, SS12.2009
Master of Science - Business Administration and Management, General
Universidad Dr. José Matías Delgado
San Salvador, SS12.2007
Skills
- Google Analytics
- Product Lifecycle Management
- Social Media Platforms
- Public and Media Relations
- Website Management
- Sales strategy
- Influencer Marketing
- Advertising expertise
- Brand Promotion
- Business Objective Analysis
- Event Coordination
- Project Management
Languages
Inglés
Francés
Personal Information
Title: Gerente de Mercadeo Juguetón El Salvador
Timeline
Marketing Manager
JUGUESAL (Juguetón El Salvador y Bebemundo)
01.2013 - Current
Proyect Manager
JICA El Salvador
01.2009 - 01.2012
Bachelor of Science - Marketing Digital-Transformación Digital del Retail
INCAE Business School
M.D. - Business Administration, Management and Operations
Universidad Dr. José Matías Delgado
Master of Science - Business Administration and Management, General
Universidad Dr. José Matías Delgado
Similar Profiles
ROBERTO ANDRE JULE ARANAROBERTO ANDRE JULE ARANA
Coordinator of Residence Program in Ophthalmology at Universidad De El SalvadorCoordinator of Residence Program in Ophthalmology at Universidad De El Salvador
Norma Carolina Tovar ReyesNorma Carolina Tovar Reyes
Customer Service Representative at Foundever El SalvadorCustomer Service Representative at Foundever El Salvador
Iván Isaac Valencia LúeIván Isaac Valencia Lúe
Customer Service Representative at Ubiquity Global Services El SalvadorCustomer Service Representative at Ubiquity Global Services El Salvador