DIANA M. FLORES MELGAR
Overview
18
18
years of professional experience
15
15
Certifications
2
2
Languages
Work History
Product Marketing Manager Incentives (US and Canada)
Blackhawk Services
4 2022 - Current
- Develop strategies and materials for client enablement and co-marketing activities in support of the sales strategy
- Manage content calendars and ensure that content remains consistent across all platforms
- Develop a vision and roadmap for the product
- Business Intelligence report generation and analysis
- Thorough Data Analysis (Customer Journey, Lead Generation, Customer retention, etc.)
- Manage, organize, and track all aspects of our partner portal implementation (Seismic)
- Develop and roll out new joint marketing campaigns for channel partners, based on industry trends, customer feedback, and corporate marketing initiatives
- Implement thought leadership based cross sell initiatives to drive incremental revenue in existing client base
- Coordinate with the marketing, creative, and demand generation teams to ensure the timely delivery of assignments
- Compile data related to competitors’ products such as pricing, sales, and marketing or distribution methodology
- Dig deep in data to refine customer journey, inform optimizations, and educate stakeholders
- Think holistically about customer journey, developing unique strategies based on buyer needs.
Regional Marketing Operations Manager (Centro America)
Palmera Marketing Agency
09.2017 - 04.2022
- Pitch concepts and summarize results during multiple client meetings
- Create account strategies, leading projects from conception to final execution
- Establish goals and objectives for internal teams to follow
- Meet deadlines and project budgets
- Work with teams to develop materials, coordinate events and provide support and direction
- Supervise staff and projects to hit goals and produce successful materials for clients
- Maintain relationships and serve as the point of contact and liaison for customers
- Plans, implements, and executes successful consumer and trade marketing programs (Brand strategic planning, market positioning, pricing, promotion, advertising)
- Contribute to annual brand planning process
- Set brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
- Represent the company and provides support as needed at various trade shows and conventions.
Corporate Sales Senior Manager
TIGO
01.2014 - 06.2015
- Manage sales force making sure team meets targets and established KPIs
- Development and execution of sales strategy for objectives completion and new markets opening
- Responsible of 45% of unit sales
- Develop strong partnerships with local organizations to further increase brand/product awareness
- Project Implementation for incursion to SMBs market segment
- Development and analysis of sales forecast for Corporate Vice-president
- Constant monitoring of sales results per team
- Management of sales cycle and customer service assurance
- Sales Channels development
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy
- Commercial relationship with corporate accounts
- Customer experience follow up and management
- Analyze customer retention metrics, work closely with quality assurance to ensure client retention and fidelization
- Work with product team and ensure solutions are customized to meet customers’ requirements.
Corporate Sales & Commercial Relations Manager
CITIBANK
01.2011 - 01.2014
- Build deeper engagement for existing relationships, creating a revenue generating portfolio with consistent return on risk capital and minimal credit losses
- Actively call & visit clients to deepen relationships and proactively owning, responding to and anticipating any future needs, challenges or risks
- Responsible of proper administration and profitability of the Brand for Latin American segment
- Support portfolio growth by identifying cross-sell opportunities, coaching team to deepen relationships and increase client acquisition and loyalty
- Develop and execute both short- and long-term plans to differentiate Citibank from others
- Execute day to day digital partnership management and operations, for digital partner channel performance across cross-sell, airline partnerships, ecommerce partnerships, branch, citigold & others
- Work with Digital Optimization team, to develop best in class creative for landing pages, social campaigns, DMP and optimize channel conversions and CPAs
- Develop marketing plans for each campaign including marketing strategy, target audience, creative execution, timing, offer, test objectives, campaign fulfillment, and projected profit and breakeven.
Regional Brand Manager Central America
Unicomer El Salvador
10.2006 - 01.2011
- Work with Central America teams to identify content opportunities to develop creative marketing campaigns to help sales teams increase online sales
- Responsible for development & implementation of key partnerships and strategies to increase business
- Responsible for P&L development and market growth
- Define and execute marketing strategy throughout the product lifecycle
- Oversee products concepts and sales trends
- Gather Voice of the Customer through market research activities
- Develop, implement and execute marketing initiatives and activities
- Establish and manage new and existing customers, prepare forecast and sales data
- Manage accounts and help resolve issues
- Identify prospective customers and pursue new business to develop and service the regions as needed.
Education
Bachelor of Science in Business Administration -
University of Virginia
Master in Human Resources - undefined
University of Phoenix
Highschool Diploma - undefined
Escuela Americana
Skills
- Product marketing
- Go-to-Market Plans
- Strategic Alliances
- Brand Awareness
- Digital Marketing
- Marketing Analytics
Certification
SALESFORCE
Timeline
Regional Marketing Operations Manager (Centro America)
Palmera Marketing Agency
09.2017 - 04.2022
Corporate Sales Senior Manager
TIGO
01.2014 - 06.2015
Corporate Sales & Commercial Relations Manager
CITIBANK
01.2011 - 01.2014
Regional Brand Manager Central America
Unicomer El Salvador
10.2006 - 01.2011
Product Marketing Manager Incentives (US and Canada)
Blackhawk Services
4 2022 - Current
Bachelor of Science in Business Administration -
University of Virginia
Master in Human Resources - undefined
University of Phoenix
Highschool Diploma - undefined
Escuela Americana
SALESFORCE
SALESLOFT
POWER BI
Google ANALYTICS
Data Studio
MARCOM CENTRAL
MARKETO
ORACLE
SAP
SEISMIC
QLIK
CRM
PDQ Platform Deal Hub
Workfront
SABRE TRAINING
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