DIEGO SERRANO
Business Development Manager / Strategic Alliances
Summary
Skilled Business Development leader offering 16 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
20
20
years of professional experience
10
10
years of post-secondary education
11
11
Certifications
Work History
Strategic Alliances & Business Development
PROXET/EMPLOYA
2 2022 - Current
- In charge and pioneer of the Go to Market strategy for SaaS products for America and Europe
- B2B Partnerships
- Responsible for client’s portfolio, and end to end sales process
- Closing deals over $10K that require 3 months of follow up in average, Business development, and SDR
- Product presentation via video conference, regular call or in person meeting
- MSA and Addendum negotiation, Pricing Negotiation, and sales closure.
Business Development Manager
OUTSOURCING SERVICES INTERNATIONAL
05.2021 - 02.2022
- Networking and identification of sales opportunities
- Sales cycle management and follow up of clients
- Qualification of prospects based on criteria, cold calling, and appointment setting
- Product presentation via video conference, regular call or in person meeting
- MSA and Addendum negotiation, Pricing Negotiation, and sales closure.
Account Manager
THE OFFICE GURUS
01.2014 - 02.2021
- KPI Management at account level
- I managed up to 5 different accounts simultaneously, also in charge of Supervisors development
- Managed 200 employees
- Responsible of incentives planning, quarterly projections, client billing, agent’s payroll
- During my endeavor in TOG, I managed different types of accounts such as Technical Support, Customer Service, Outbound and Inbound Sales, and I was able to achieve a 100% success rate when reaching goals in less than 3 months with each account.
Client Solutions Specialist & SDR
S&D TECH & COMMUNICATIONS
01.2012 - 12.2013
- Client’s communication, ensure that our company comply with the statement of work provided by the client, creation of SOW, safeguard clients and company’s interests
- In charge of generating new business opportunities for the company, outreach and prospecting, lead qualification, pipeline management.
Sales Representative
HOTELS.COM & CHOICE HOTELS
01.2005 - 12.2011
- Responsible of incoming calls and follow up of people interested in hotel reservations all around the world.
Education
Medicine -
University of El Salvador
01.2005 - 05.2013
High School Diploma - undefined
EXSAL
01.2003 - 05.2004
Skills
Computer skills
Microsoft Office
Customized Salesforce CRMs
Zoho
HubSpot
Advanced Excel
Business Development
Sales Strategy
Leadership
Adaptability
Fast learner
Capable of working under pressure
Team player
Customer service and sales oriented
Multitask
Committed
Attention to details
Effective time management
Key Account Management
Business process improvement
Data-driven decision-making
Strategic Partnerships
Brand positioning
Customer Segmentation
Sales Funnel Optimization
Corporate Communications
Proposal Writing
Business development and planning
Client Relationship Building
Sales Presentations
Negotiations
Relationship building and management
Customer Acquisition
Verbal and written communication
Sales and Marketing
Market Research
Staff Management
Training and mentoring
CRM Platforms
Sales Tracking
Goals and performance
Strategic Planning
Research
Relationship Development
References
Upon Request
Certification
Palantir Foundry Foundation, Palantir Technologies
Timeline
Palantir Foundry Foundation, Palantir Technologies
04-2024
Sales Coach, Eleva
11-2023
Efficient Sales, Eleva
03-2023
Management Skills I, II, III
02-2022
Business Development Manager
OUTSOURCING SERVICES INTERNATIONAL
05.2021 - 02.2022
NLP, Fepade
03-2021
Emotional Intelligence, Fepade
04-2020
Multipliers Bachelor, Liz Wiseman Forum
06-2019
Effective Communication, Eleva
03-2019
Effective Coaching, Eleva
11-2018
Auto-Leadership, Eleva
03-2018
Advanced Excel, New Millenium
02-2017
Account Manager
THE OFFICE GURUS
01.2014 - 02.2021
Client Solutions Specialist & SDR
S&D TECH & COMMUNICATIONS
01.2012 - 12.2013
Sales Representative
HOTELS.COM & CHOICE HOTELS
01.2005 - 12.2011
Medicine -
University of El Salvador
01.2005 - 05.2013
High School Diploma - undefined
EXSAL
01.2003 - 05.2004
Strategic Alliances & Business Development
PROXET/EMPLOYA
2 2022 - Current
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