Elizabeth Lozano de Márquez
Digital Marketer And Content Creator
Colon,La Libertad
Summary
Digital marketing specialist centered in customer experience and engagement techniques
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Expert [Job Title] with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Developed and implemented digital marketing strategies within fast-paced environment, focusing on SEO and social media management. Skilled in analyzing data to optimize campaigns and enhance engagement. Looking to transition into new field, bringing strong foundation in digital strategy and audience targeting.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Digital Marketing Specialist
Donatella Work
2019.01 - Current
- Handling digital marketing tasks for different clients: marketing, trends and keywords research, social media strategy, and digital content design (social media posts, e-books, freebies, landing pages)
- Short video edit
- Podcast production
- SEO optimization and website maintenance
- Email marketing funnels and strategy
- Website maintenance and content marketing
- Sales
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
Blogger, podcaster, and marketing specialist
Pat'eChucho
2018.01 - Current
- Digital content and marketing strategist, content research
- Blog and podcast production
- I have organized fundraising events for animal welfare
Complaints and Social Media Supervisor
TELUS International
2013.01 - 2018.12
- Company Overview: Outsourced to work with a Canadian Telecommunications company
- Leading a team to handle complaints and social media, the Better Business Bureau, and Ombudsman
- Generating online reputation strategies
- De-escalating complaints to avoid lawsuits through customer care techniques
- Outsourced to work with a Canadian Telecommunications company
- Quartile Top Performer - TELUS International - 2016
- Recognition was acquired when I and my team got to upgrade from C- to A+ at the Canada Better Business Bureau for a telecommunications company
Education
BBA -
El Salvador University
Bachelor of Business Administration - Marketing
Franklin University
Skills
Graphic Design
Web Design
Branding
Marketing
Social Media
Adobe Suite
Customer Care
Copywriting
Team Work
Leadership
Attention to detail
Creativity
Conflict Resolution
Adaptability
Critical Thinking
Email marketing campaigns
Keyword research
Social media marketing
Digital marketing
Accomplishments
- Quartile Top Performer, TELUS International, 01/01/16, Recognition was acquired when I and my team got to upgrade from C- to A+ at the Canada Better Business Bureau for a telecommunications company.
- Top Ten Start-Ups, Fundación Colabora, 01/01/18, For digital innovation and implementation of a Pet Friendly Culture in El Salvador using the Pat'eChucho brand.
- Representing El Salvador at Marca País (Country Brand), PROESA, 01/01/18, Pat'eChucho was chosen to represent El Salvador with Marca País certification.
- Recurrent guest on Radio, Press y TV, 01/01/18 - Present, Actively involved with national animal welfare and fundraising events being promoted through radio, press and TV.
Timeline
Digital Marketing Specialist
Donatella Work
2019.01 - Current
Blogger, podcaster, and marketing specialist
Pat'eChucho
2018.01 - Current
Complaints and Social Media Supervisor
TELUS International
2013.01 - 2018.12
Bachelor of Business Administration - Marketing
Franklin University
BBA -
El Salvador University