Fernando Pavon
Project Manager, Sales Development and Digital Marketing Strategist
Summary
Bilingual Project Manager and Digital Marketing Strategist with 7+ years of experience leading high-performing sales teams, managing digital campaigns, and optimizing client acquisition funnels. Expert in CRM systems, remote collaboration, and cross-functional project execution. Track record of boosting conversion rates by 30%, improving customer retention by 25%, and driving sustainable growth through data-backed strategies.
Overview
9
9
years of professional experience
14
14
years of post-secondary education
2
2
Languages
Work History
Project manager
Valor Pro
01.2022 - 12.2024
- Managed and trained a remote sales team focused on high-ticket service solutions across North America.
- Optimized the lead qualification process, reducing the sales cycle by 25% and boosting close rates.
- Designed and executed custom outreach campaigns that resulted in a 40% increase in qualified leads.
- Coordinated with marketing to align lead generation with sales objectives and increase pipeline value.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Sales Executive- Digital Marketing Strategist
Publissoft
07.2019 - 12.2021
- Developed and executed personalized marketing strategies for over 50 clients in Canada and the U.S.
- Launched high-converting Facebook and Google Ads campaigns, increasing ROI by up to 3x.
- Created optimized landing pages and lead magnets, generating a consistent monthly lead flow.
- Collaborated with the design and SEO teams to enhance site performance and visibility.
- Presented campaign performance reports to clients, building long-term relationships and upsells.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Account Specialist and Sales Developer
Lululemon Studio
06.2016 - 04.2019
- Managed the full sales cycle—from lead qualification to follow-up—for a portfolio of 150+ accounts.
- Built trust with high-value clients through personalized outreach, helping improve customer satisfaction by 30%.
- Partnered with the marketing team to run targeted email and retargeting campaigns.
- Delivered weekly performance updates and insights to leadership to inform strategy decisions.
- Recognized as a top performer in Q4 2018 for exceeding sales targets by 18%.
- Managed multiple accounts simultaneously, demonstrating exceptional organizational skills and attention to detail.
Freelancer Project Manager
Plinkmark
01.2022 - 09.2023
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Formulated policies and procedures to streamline operations.
Freelancer Virtual Assistance
Shagufta Tareen
03.2019 - 11.2020
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Strengthened client relationships with consistent communication and timely project updates.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
Education
Marketing -
University Dr. Jose Matias Delgado
San Salvador, San Salvador 01.2019 - Current
Community Manager - undefined
PC International
San Salvador, San Salvador 04.2021 - 2021.10
Graphic design - undefined
PC International
01.2018 - Current
English - undefined
European Academy
San Salvador, San Salvador 02.2015 - 2017.05
Project Management - undefined
Coursera
Skills
Hard Skills
Professional Attributes
- Client-focused
- Strategic thinking
- Teamwork
Additional Information
- Edgardo Rodríguez
Karavaka, San Salvador
+503 7605 9778, ventas@aureasv.com
- Francisco Jose Larios Castro
Bufete Juridico Larios Larios, San Salvador
+503 7887 3392, francisco.larios04@hotmail.com
- Carolina Rodriguez
Radio America, Honduras
+504 9818-6748, carolina.rodriguez@grupoamerica.hn
- Luis German Martinez
Diprohogar, San Salvador
+504 3202 2968, luisescalante7@yahoo.es
Timeline
Project manager
Valor Pro
01.2022 - 12.2024
Freelancer Project Manager
Plinkmark
01.2022 - 09.2023
Community Manager - undefined
PC International
04.2021 - 2021.10
Sales Executive- Digital Marketing Strategist
Publissoft
07.2019 - 12.2021
Freelancer Virtual Assistance
Shagufta Tareen
03.2019 - 11.2020
Marketing -
University Dr. Jose Matias Delgado
01.2019 - Current
Graphic design - undefined
PC International
01.2018 - Current
Account Specialist and Sales Developer
Lululemon Studio
06.2016 - 04.2019
English - undefined
European Academy
02.2015 - 2017.05
Project Management - undefined
Coursera
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