Fernando Vásquez
San Salvador
Summary
Bringing creativity and strategic thinking to table, well-versed in crafting engaging content and analyzing social media trends. Possesses knowledge of social media platforms and tools, with skills in content creation and data analysis. Committed to driving brand growth and community engagement through innovative social media strategies.
Overview
6
6
years of professional experience
Work History
Social Media Strategist
Silverline Central America
06.2022 - Current
- Increased audience engagement with innovative content and consistent posting schedules.
- Analyzed performance metrics, refining strategy based on data-driven insights.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
- Produced visually appealing graphics optimized for each platform's dimensions and specifications.
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
- Optimized website content and images to improve search engine rankings.
Creative Designer
ID Marketing Digital
02.2021 - 05.2022
- Participated in brainstorming sessions to generate fresh ideas for upcoming campaigns or projects.
- Determined size and arrangement of illustrative material and copy to develop graphics and layouts for product illustrations, company logos and internet websites.
- Managed large volume of projects and met all deadlines through exceptional organizational and time management skills.
- Created compelling visual presentations for clients, resulting in successful pitches and new business opportunities.
- Mentored other designers, providing guidance and support to help generate work on time and within project parameters.
- Enhanced brand identity by designing visually appealing marketing materials and graphics.
- Delivered high-quality work under tight deadlines, maintaining a consistent level of excellence in all projects completed.
Graphic Designer Intern
Todo En 1 SV
02.2019 - 02.2020
- Assisted in the creation of cohesive marketing collateral to strengthen brand identity across print and digital platforms.
- Applied expert typography techniques to create visually balanced compositions for both print and digital applications.
- Developed engaging social media graphics that increased audience engagement and online presence.
- Provided valuable input during client meetings, presenting design concepts and gathering feedback for revisions as needed.
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, brochures, banners, and signs.
Education
Master's Degree in Digital Marketing. - Digital Marketing
EUDE Business School
San Salvador, El Salvador05-2025
Diploma - Multimedia
AVANZA
San Salvador, El Salvador02-2024
Bachelor of Arts - Graphic Design
Universidad De El Salvador
San Salvador, El Salvador04-2022
High School Diploma -
Colegio Externado De San José
San Salvador, El Salvador12-2015
Skills
- Content scheduling
- Visual storytelling
- Audience engagement
- Paid advertising
- Photo and video editing
- Excellent multitasking
- Analytics reporting
- Search engine optimization (SEO)
Languages
Spanish
Native language
English
Upper intermediate
B2
Timeline
Social Media Strategist
Silverline Central America
06.2022 - Current
Creative Designer
ID Marketing Digital
02.2021 - 05.2022
Graphic Designer Intern
Todo En 1 SV
02.2019 - 02.2020
Master's Degree in Digital Marketing. - Digital Marketing
EUDE Business School
Diploma - Multimedia
AVANZA
Bachelor of Arts - Graphic Design
Universidad De El Salvador
High School Diploma -
Colegio Externado De San José
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