Frederick Kritzer

Consulting business to the flavor & fragrance industry. Services include recruiting professional talent, coaching and mentoring. selling and negotaiting skills. Successfully placed a number of professionals in a variety of positions in companies such as Virginia Dare, Flavor Sum, OnScent. Secured a number of other customers based on my vast network of clients.

Worked with a small naturals company from Sri Lank, Verger Natural Products. My title was Chief Transformation Officer. Duties included introduction to the North American F&F market, coached a young sales force and made high level meetings for the Managing Director, Mr. Newan Delage, from January 2023 > December 2023.

Total responsibility for the business units' P&L, sales growth, budgets, forecasting, managing a professional sales team, product presentations to flavorists and perfumers.

Provided sales growth year on year of a CAGR over 10% with only one year of declined sales beyond my control (plant expansion.).Drove sales from $22 MM in 2007 to $130 MM in 2022. Symrise became the largest supplier of aroma molecules to the industry in a decade. Maintained the largest sales territory and also the divisions two largest accounts. Colgate-Palmolive and International Flavors & Fragrances.

Worked closely with senior global management teams. At times was the face of the company from professional organizations that included International Fragrance Association of North America, American Society of Perfumers and The Chemical Association Flavorists organizations.

Full responsibiliy for aroma molecule sales in North America to all CPG and fragrance compounders. Managed a professional and independent sales team. While at the same time held the largest sales territory in the region.

Worked through a merger of the former Bush Boake Allen Company (IFF acquired BBA) in 2000. Successfully implemented a new dynamic sales and marketing team and reduced head count for redundcy.

IFF was the largest supplier of aroma molecules to the industry and North America, under my watch was the most successful region. We budgeted and sold from six major aroma molecule plants around the world.

Sales were driven year on year with double digit growth and at profitable corporate financial goals.