GUILLERMO CALLES MORENO
Vancouver,Canada
Summary
B2B Sales Leader with over 8 years of experience in scaling startups and established companies through strategic partnerships and channel development. Proven expertise in optimizing cross-functional collaboration, driving data-informed decision-making, and building efficient, scalable revenue systems. Fluent in English and Spanish, with a strong background in business intelligence tools and a passion for aligning technology solutions with business needs.
Overview
10
10
years of professional experience
Work History
Strategic Partnerships Manager
DataGurus
Vancouver, Canada
09.2022 - Current
- Closed $320K in new business in 2024, achieving 60% of $500K annual quota.
- Managed full sales cycle focusing on outbound and partner-driven deals.
- Average deal size reached $65K with 12-month sales cycles in North American enterprise accounts.
- Developed nearshore staff augmentation solutions for BI tools, collaborating with C-suite and procurement teams.
- Created sales enablement materials and partner onboarding processes to enhance deal velocity.
Co-founder & Managing Partner
LevelUp Fitness Clubs
San Salvador, El Salvador
01.2016 - Current
- Built and managed a multi-location fitness chain generating over $900K in annual revenue
- Directed marketing campaigns and loyalty programs using CRM and analytics platforms
- Led procurement negotiations across North America and Asia
- Managed 25+ employees and implemented productivity systems
Sales Development Representative
Bucketlist Rewards
Vancouver, Canada
06.2021 - 08.2022
- Led outbound outreach, achieving over 150 daily cold calls and 12+ discovery meetings weekly.
- Conducted product demos and discovery calls for HR and People Ops leaders, aiding AEs in closing mid-market and enterprise deals.
- Collaborated on Spanish platform localization efforts with Product and Customer Success teams.
- Developed customized demo environments for enterprise prospects.
- Partnered with AEs to create proposals and contracts, engaging in late-stage sales discussions with decision-makers.
Territory Sales Representative
Life Fitness
Burnaby, Canada
06.2015 - 03.2020
- Managed B2B accounts across Western Canada
- Customized equipment solutions and contributed to product development
- Closed deals and coordinated equipment logistics
Education
Bachelor of Business Administration -
Capilano University
North Vancouver, BC12.2018
Skills
- Channel Partnerships & Strategic Alliances
- Business Intelligence & Analytics
- GTM Strategy & Sales Enablement
- CRM Systems (Salesforce, HubSpot)
- Cross-Functional Team Leadership
- Data-Driven Campaigns & Reporting
- Operational Planning & Process Optimization
- Vendor Sourcing & Procurement
Timeline
Strategic Partnerships Manager
DataGurus
09.2022 - Current
Sales Development Representative
Bucketlist Rewards
06.2021 - 08.2022
Co-founder & Managing Partner
LevelUp Fitness Clubs
01.2016 - Current
Territory Sales Representative
Life Fitness
06.2015 - 03.2020
Bachelor of Business Administration -
Capilano University
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