Adobe Photoshop
Ileana Soundy
Integrated Marketing Communications
El Salvador,SS
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage ten years of marketing experience to take on a dynamic new role to the next level.
Overview
10
10
years of professional experience
2
2
Languages
Work History
Senior Marketing Analyst
Intradeco Apparel Inc
San Salvador, San Salvador
07.2019 - Current
- Led PPC initiative for Headsweats, improving e-commerce conversion rate by 12.31%, increasing sales by 24.06%, and increasing the AOV by 4.29%. Represented 25% of total revenue.
- Managed Headsweats CRM program through Klaviyo, driving 21% of the monthly revenue and accomplishing a 29% growth in our subscriber base.
- Led Amazon AMS initiative for Headsweats, increasing sales by 26.92% in total product categories, maintaining ROAS by 5% - 6% average. Managing a budget of $60,000
- Increased leads by 120% for Headsweats B2B program through PPC efforts.
- Create rich content through Salsify on Amazon.com for brands Headsweats, Guy Harvey, Fruit of Loom, and Lee.
- Design A+ content for Headsweats on Amazon Vendor and Seller Central.
- Create and manage new items in crucial marketplaces such as Target.com, Walmart.com, Amazon Seller, and Vendor Central.
- Manage product imagery for product setups on Workhorse, Item360, Target.com, and Amazon.com.
- Generate monthly reports for the Headsweats website, e-blasts, and Amazon Vendor and Seller Central.
- Lead Headsweats affiliate networks on Avantlink, increasing the affiliate number by 12%.
- Manage Headsweats products and setups through Shopify.
- Design of advertising assets, such as web banners, e-blasts, and other digital materials.
- Ensure marketing budget and calendars stay up-to-date.
- Supporting key marketing operation initiatives and actively leading brand presence on different digital platforms.
- Lead Headsweats Latam marketing initiatives and brand presence in El Salvador. Social posts and event presence. Collaborate closely with the Sales team to support partnerships.
Regional Digital Marketing Manager
Lactolac
San Salvador, San Salvador
06.2017 - 07.2019
- Led and implemented a new brand digital marketing strategy for Lactolac and Yogurt YES brands at a regional level, increasing the social media community from 70,000 to 152,000 followers and increasing brand engagement by 67% on social media.
- Managed advertising budgets and media planning.
- Designed various advertising materials for traditional and digital channels.
Account Manager, Marketing
Funes y Asociados Advertising Agency
San Salvador, San Salvador
09.2016 - 05.2017
- Led the creation of advertising campaigns for retail companies.
- Managed advertising budgets and media planning.
Marketing Analyst
Davivienda Bank
San Salvador, San Salvador
11.2015 - 08.2016
- Developed and implemented various advertising campaigns to promote the usage of credit cards, increasing sales by 13%.
- Planned and executed comprehensive marketing and communication strategies.
- Managed monthly and annual budgets for marketing efforts.
Account Manager, Marketing
Publicidad Comercial Advertising Agency
San Salvador, San Salvador
09.2013 - 09.2015
- Led the creation of advertising campaigns for insurance and retail companies.
- Planned, executed, and monitored market research activities.
- Managed advertising budgets and media planning.
Regional Marketing Assistant
Arias Law
San Salvador, San Salvador
01.2012 - 04.2023
- Planned and executed digital legal marketing strategies, increasing social media engagement by 46%.
- Led brand public relations and event planning.
- Led market research activities.
- Designed various advertising materials.
- Managed social platforms and websites.
- Led projects and analyzed data to identify opportunities for improvement
Education
MBA - Business Administration And Management
EUDE Business School
Spain 02.2016 - 11.2017
Bachelor of Arts - Marketing And Communications
Monica Herrera School of Communications
El Salvador 02.2008 - 06.2013
Technician - Public Relations, Advertising, And Applied Communication
Monica Herrera School of Communications
El Salvador 02.2008 - 06.2010
High School Diploma -
Garcia Flamenco High School
El Salvador 01.2007 - 12.2007
Skills
Website optimization
Keyword analysis
SEO optimization
Google Ads knowledge
ROI analysis
KPI performance
Google Analytics proficiency
Graphic design
Analytics and SEO
Adobe Creative Cloud
Branding
Market Analysis
Campaign development
Digital marketing
Strategic planning
Budgeting
Software
Adobe Illustrator
Adobe Lightroom
Microsoft Excel
Helium 10
Shopify
BigCommerce
Workhorse
Walmart Item360
Salsify
Avantlink
Klaviyo
MailChimp
Sprout Social
Asana
Google Analytics
Facebook Business Manager
Certification
Salsify Foundations Proficiency
Timeline
Salsify Foundations Proficiency
06-2022
Certified Management of e-commerce, Monica Herrera School of Communications
03-2022
Senior Marketing Analyst
Intradeco Apparel Inc
07.2019 - Current
Regional Digital Marketing Manager
Lactolac
06.2017 - 07.2019
Account Manager, Marketing
Funes y Asociados Advertising Agency
09.2016 - 05.2017
MBA - Business Administration And Management
EUDE Business School
02.2016 - 11.2017
Marketing Analyst
Davivienda Bank
11.2015 - 08.2016
Account Manager, Marketing
Publicidad Comercial Advertising Agency
09.2013 - 09.2015
Regional Marketing Assistant
Arias Law
01.2012 - 04.2023
Bachelor of Arts - Marketing And Communications
Monica Herrera School of Communications
02.2008 - 06.2013
Technician - Public Relations, Advertising, And Applied Communication
Monica Herrera School of Communications
02.2008 - 06.2010
High School Diploma -
Garcia Flamenco High School
01.2007 - 12.2007