Adobe Photoshop
Senior Marketing Analyst
Intradeco Apparel Inc
San Salvador
07.2019 - 01.2023
- Led PPC initiative for Headsweats, improving CR by 12%, raising the AOV by 4% and generating 188k in sales in 2021, which represented a 25% increase in sales for the channel YoY. This program represented 25% of web sales.
- Extended website monthly average traffic by 27% with the implementation of social media campaigns, email marketing, SEO, and marketplace optimization.
- Supported the set-up of 500 Headsweats’ Headwear and Apparel products on Shopify, Google Shopping and Amazon marketplace, optimizing SEO and improving the performance on Amazon marketplace.
- Led Headsweats affiliate network program on Avantlink, increasing the affiliate number by 12.40% in 2021.
- Oversaw the Email Marketing program and database for B2C and collaborated with the Marketing Manager to establish the yearly strategy, managing a database of +72k profiles, generating $195K in sales in 2020, which represented a 19.74%% increase in sales for the channel YoY. This program represented 21.08% of web sales
- Developed lead capture strategies and promotions collecting 12,000 approx subscribers, which is a 20% increase YoY in 2021 of our total B2C database.
- Collaborated with the Marketing Manager, identifying trends and providing insights to develop over 2,200 B2C marketing campaigns during 2019 to 2021, which generated $2M and resulted in a sales increase of 24% YoY.
- Led Amazon AMS initiative for Headsweats, increasing sales by 27% in total product categories, maintaining ROI by 5% average.
- Led the optimization of our B2C Subscribers Customer Journey by auditing and revamping 6 email marketing automated flows that generated over $40k in sales during 2021.
- Developed data dashboards to provide critical data and KPIs for our eCommerce Marketing and Sales team to track the website performance, identify trends and determine the sentiment voice of the customer.
- Oversaw the Email Marketing program and database for B2B and collaborated with Ecommerce Sales Representative, improving our engagement rates (Open Rates in 2% reaching 24%, and CTR in 0.5% reaching 2%), executing over 80 campaigns during 2020 and 2021 and generating over $100k in revenue.
- Increased leads by 120% for Headsweats B2B program through PPC efforts.
- Designed all Headsweats email campaigns, display ads and web banners.
- Created rich content for different apparel brands on Amazon marketplace.
- Managed product imagery for different apparel brands product setups on Shopify, BigCommerce, Target, Walmart and Amazon marketplace.
- Leveraged brand awareness within sports and outdoors niche through the coordination of digital marketing and social media campaigns for more than 30 sports events and races in El Salvador; 50,000 sports enthusiasts attended.
- Increased the digital community organically by 2.5k followers, by launching Headsweats brand on Social Media in El Salvador.
- Raised B2C Performance Apparel and Headwear annual sales 5% through establishing one new strategic marketing partnership with a delivery app, that offered third-party services to sell our products online in El Salvador.
- Expanded Brand Ambassador program by 75% by optimizing recruitment, communication, and selection process.
