Luis Manuel Viéytez Balladares
Marketing
Antiguo Cuscatlan
Summary
Results-driven management professional with extensive experience in overseeing accounts and driving sustainable business growth. Expertise in strategic planning, client relations, and financial oversight facilitates the delivery of innovative solutions that align with organizational goals. A strong focus on team collaboration and adaptability ensures the achievement of measurable outcomes in fast-paced environments. Recognized for reliability, leadership, and effective communication skills that foster positive relationships and enhance overall performance.
Overview
26
26
years of professional experience
1
1
Language
Work History
Account General Manager
TELUS Digital
San Salvador, Departamento de San Salvador
10.2019 - 02.2025
- Act as client liaison and develop a strong partnership with clients
- Manage to meet gross profit budget
- Coordinate internal departments and Operations to meet client’s deliverables
- Manage a healthy program performance scorecard based on annual strategic plan
- Develop direct reports and potential Operational leaders
- Report Gross profit deviations and action plan to Site Operations Directors
- Control operations financial assumptions
- Lead the local support areas towards program objectives.
- Determine operational capacity
Account Manager
Teleperformance El Salvador
San Salvador, Departamento de San Salvador
09.2013 - 09.2019
- Act as client liaison and develop a strong partnership with clients
- Coordinate and execute Teleperformance Global Essential Security Policies
- Participate in the compliance of Teleperformance operating standards
- Manage to meet gross profit budget
- Execute ESAT and KSAT plans to meet annual targets
- Coordinate internal departments and Operations to meet client’s deliverables
- Manage a healthy program performance scorecard based on annual strategic plan
- Develop direct reports and potential Operational leaders
- Report Gross profit deviations and action plan to Site Operations Manager
- Control operations financial assumptions
- Lead the local support areas towards program objectives.
Business Intelligence Manager Corn Division
Molinos Modernos (Harisa, S.A. de C.V.)
San Salvador, Departamento de San Salvador
11.2006 - 06.2011
- Handling of market research projects for the area (Guatemala, Honduras y El Salvador)
- Analysis and manage sales.
- Estimate potential market growth and actual market
- Support in the elaboration of the Marketing Plan
- Customer segmentation and profiles
- Client mappings using GPS and other tools (census)
- Measure degree of client satisfaction
Marketing Director for International Fairs and Commercial Missions
Exporta El Salvador
San Salvador, Departamento de San Salvador
04.2004 - 12.2005
- Identify commercial opportunities for the sectors of food and beverage, industrial agronomy and agronomy, and diverse manufactures with great exporting potentials, using different promotional exporting tools and this way be able to penetrate and consolidate position in the identify markets.
- To offer consultancy of the optimal international events to promote products, such as trade shows, seminars, commercial missions and others.
- Make commercial contacts with possible exporters and vice versa.
- Make contact with private entities with whom the agency could contract a service.
- Design and organization of El Salvador pavilions in international trade shows
- Logistical support during the trade shows
- Train companies on how to participate in trade shows
Comercial Intelligence Regional Manager
Telefónica Móviles El Salvador
San Salvador, Departamento de San Salvador
11.1998 - 12.2003
- Handling of market research projects
- Support in elaboration of strategies in: pricing, positioning and distribution
- Handling and analysis of data bases
- Analysis of competition
- Contribution to the elaboration of the marketing plan
- Handling of macroeconomic indicators
- Demand projections
- Report of indicators by line of business
- Segmentations, users profiles
- Measure degree of client satisfaction
- Team work
- Participated in all the process of ISO 9000 certification
Education
Post-grado - Técnicas Estadísticas en Apoyo a la Investigación
UCA
San Salvador, SSLicenciatura - Mercadotecnia
Universidad Panamericana
01.2000
Técnico - Mercadeo
Universidad Tecnológica
01.1997
Fisico – Matemático and High School Diploma - undefined
Escuela Americana
01.1987
Carer - Business Data Processing
Miami Dade Community College
01.1982
Skills
Operational efficiency
Revenue growth
Performance analysis
Problem resolution
Process improvement
Teamwork and collaboration
Customer service
Problem-solving
Team motivation
Team leadership
Market research
DATE AND PALCE OF BIRTH
San Salvador, 22 de Noviembre de 1968
Timeline
Account General Manager
TELUS Digital
10.2019 - 02.2025
Account Manager
Teleperformance El Salvador
09.2013 - 09.2019
Business Intelligence Manager Corn Division
Molinos Modernos (Harisa, S.A. de C.V.)
11.2006 - 06.2011
Marketing Director for International Fairs and Commercial Missions
Exporta El Salvador
04.2004 - 12.2005
Comercial Intelligence Regional Manager
Telefónica Móviles El Salvador
11.1998 - 12.2003
Licenciatura - Mercadotecnia
Universidad Panamericana
Técnico - Mercadeo
Universidad Tecnológica
Fisico – Matemático and High School Diploma - undefined
Escuela Americana
Carer - Business Data Processing
Miami Dade Community College
Post-grado - Técnicas Estadísticas en Apoyo a la Investigación
UCA