Lya Salazar
San Salvador
Summary
Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.
Committed professional provides excellent customer service and works to carry out events to highest of standards. Knowledgeable and experienced in budgeting, vendor management and event promotion and marketing. Adept at problem-solving.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
25
25
years of professional experience
Work History
Event Coordinator
Salvadoran Tourism Corporation (CORSATUR)
07.2023 - Current
- In charge of the coordination, logistics and execution of international surfing competitions hosted in El Salvador.
- In charge of the Cruise Industry on behalf of the Ministry of Tourism.
- In charge of local sponsorships awarded by the Institution
- Coordinate the participation in international trade shows and events.
- Coordinate with Embassies the participation and logistics for tourism related events
- In charge of the planning, coordination and execution of fam and press trips to El Salvador.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
- Attended conferences and events to stay up-to-date with industry trends and planning standards.
Commercialization Specialist
Salvadoran Tourism Corporation (CORSATUR)
06.2018 - 06.2023
- Coordination and planning for the participation in international trade shows and events
- In charge of coordination, logistics and execution of fam and press trips to El Salvador.
- In charge of the cruise industry on behalf of the Ministry of tourism in El Salvador
- Liaison with Embassies and other Government Institutions for the articulated work in events and meetings regarding tourism
- Tourism representative before the Mundo Maya Organization (OMM) and the Central America Tourism Agency (CATA)
- Give support at international surfing competitions hosted in El Salvador
Sales Advisor
Darkolor
10.2011 - 01.2017
- In charge of the international client portfolio, and regional local clients
- Handled difficult situations professionally by addressing customer complaints and finding mutually beneficial solutions, preserving long-term relationships.
- Listened to customer details and offered matching solutions to meet wide range of requirements.
- Exceeded sales targets consistently through effective product demonstrations and persuasive communication skills.
- Assisted customers with after-sales support, resolving issues quickly and maintaining high satisfaction levels.
- Developed long-lasting client relationships by providing exceptional customer service.
- Participated actively in weekly sales meetings, sharing insights from personal experiences that contributed to team success.
- Scheduled appointments and managed master calendar.
- Manage and prepare sales reports
Administrative and Commercial Manager
Infomaster
10.2003 - 04.2008
- Managed the Business Center at the Radisson Hotel in San Salvador
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Enhanced product offerings by conducting market research and identifying emerging trends within the industry.
- Managed budgets and financial reporting, ensuring accurate forecasting and cost control for optimal profitability.
- Built relationships with clients to establish new contracts.
- Optimized supply chain management by establishing strong relationships with vendors, reducing lead times and inventory costs.
- Collaborated with product development teams to ensure quality standards were met consistently across all product lines.
Concierge
Marriot Hotel San Salvador
11.1999 - 02.2000
- Provided exceptional customer service to diverse clientele, fostering an atmosphere of inclusivity and respect.
- Maintained front desk's concierge book to provide visitors with access to relevant local information.
- Managed a variety of tasks simultaneously, maintaining professionalism and efficiency under pressure.
- Addressed customer inquiries with timely and professional responses via phone, email and in-person interactions.
- Maximized guest satisfaction by promptly addressing concerns and resolving issues.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Maintained detailed knowledge of local attractions, events, and services to better assist guests in making informed decisions.
Education
No Degree - Branding And Innovation
UNWTO
Online03.2024
No Degree - Management
E-myth Worldwide
Online07.2007
Bachelor of Arts - Communications And Journalism
Universidad Centroamericana José Simeón Cañas
San Salvador, El Salvador10.2003
Skills
Event Planning
Project Management
Time Management
Guest Relations
Onsite Execution
Business Administration
Sponsorship development
Branding
Decision-Making
Marketing
Languages
Spanish
Native language
English
Advanced
C1
Timeline
Event Coordinator
Salvadoran Tourism Corporation (CORSATUR)
07.2023 - Current
Commercialization Specialist
Salvadoran Tourism Corporation (CORSATUR)
06.2018 - 06.2023
Sales Advisor
Darkolor
10.2011 - 01.2017
Administrative and Commercial Manager
Infomaster
10.2003 - 04.2008
Concierge
Marriot Hotel San Salvador
11.1999 - 02.2000
No Degree - Branding And Innovation
UNWTO
No Degree - Management
E-myth Worldwide
Bachelor of Arts - Communications And Journalism
Universidad Centroamericana José Simeón Cañas
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