Marco Monge
Communication And Social Media Marketing Specialist
Santa Tecla,La Libertad
Summary
Bachelor in Social Communication with specialization in advertising communication. Have a solid capacity for analysis, responsibility and commitment, developed throughout work experience. Stand out for creativity and ability to apply it strategically in different projects. Consider myself a versatile professional, adaptable to change and focused on continuous improvement, always ready to take on new challenges with a proactive and collaborative attitude.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
Work History
Social Media Marketing Director
Creatiu Studio
01.2019 - Current
- Established measurable objectives and key performance indicators to track success over time.
- Led training sessions for colleagues on best practices for leveraging social media as part of overall marketing strategy.
- Collaborated with sales teams to identify opportunities for lead generation through social media platforms.
- Managed team of social media specialists, ensuring consistent messaging and tone across all channels.
- Conducted market research to identify new opportunities and target markets.
- Recognized employee contributions through development of consistent recognition program, leading to increased job satisfaction and team retention.
- Spearheaded crisis management efforts, addressing negative feedback swiftly while maintaining professionalism in public communications.
Social Media Coordinator
XP Marketing
06.2016 - 12.2018
- Created social media content with consistent content and tone.
- Managed designers, copywriters and developers, creating effective search marketing campaigns.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Analyzed performance metrics to identify trends and areas for improvement in future campaigns.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Social Media Sales Manager
Publicar
08.2015 - 06.2016
- Participated in trade shows and industry events representing the company professionally while expanding network connections.
- Educated clients on the benefits of utilizing social media advertising as part of their overall marketing strategy to grow their businesses successfully.
- Expanded client base through effective networking, prospecting, and relationship-building activities.
- Spearheaded account management efforts, overseeing day-to-day operations while ensuring high levels of client satisfaction.
- Streamlined internal processes for better efficiency in managing social media accounts, tracking progress, and measuring results.
- Analyzed performance metrics to optimize social media marketing efforts and achieve desired results.
- Implemented innovative promotional tactics to attract potential customers and increase brand reach on various social media platforms.
Social Media Manager
Trend Marketing
06.2013 - 07.2015
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Education
Social Communication Bachelor - Communication Studies
Universidad Centroamericana José Simeón Cañas
Antiguo Cuscatlan, El Salvador 01.2007 - 10.2013
Skills
Brand strategy
Content scheduling
Competitor Analysis
Community Management
Teamwork and Collaboration
Languages
English
Full Professional
Software
Capture One
Photoshop
MS Office
Video Editing
Photography Skills
Certification
Social Media Manager - Online Certification
Timeline
Social Media Marketing Director
Creatiu Studio
01.2019 - Current
Professional Photography Courses
01-2019
Image Editing Courses
01-2019
Social Media Coordinator
XP Marketing
06.2016 - 12.2018
Social Media Sales Manager
Publicar
08.2015 - 06.2016
Sales Courses
06-2015
Social Media Manager - Online Certification
12-2013
Social Media Manager
Trend Marketing
06.2013 - 07.2015
Social Communication Bachelor - Communication Studies
Universidad Centroamericana José Simeón Cañas
01.2007 - 10.2013
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