Pablo Bullrich
San Salvador,La Libertad
Summary
Pablo is a seasoned digital media professional with over 15 years of experience in the industry. He is now working as Country Manager of El Salvador for Growth Digital, Google Media Sales Representative. Arrived in CAM 6 years ago to lead the regional Performance Marketing team for Publicidad Comercial MullenLowe, a global creative agency, where he worked with a variety of clients across different industries, such as consumer goods, restaurants, automotive, retail, e-commerce, and finance.
He is skilled in paid digital media advertising, marketing campaign management, and marketing communications, and he delivers results-driven strategies that optimize the online presence and performance of the brands he works with.
Pablo is also a speaker and educator on topics such as digital marketing, paid media, social media, gamification, sustainability, and innovation.
Overview
12
12
years of professional experience
Work History
Country Manager
Growth Digital - Google Sales Representative
03.2024 - Current
- Led the successful launch of Google products in local markets, driving revenue growth and brand recognition.
- Established strong relationships with key industry players for business growth and expansion.
- Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.
- Achieved revenue targets through proactive client engagement strategies that fostered long-term relationships with customers.
Regional Digital Manager - Performance
Publicidad Comercial Mullen Lowe
10.2019 - 03.2024
- Worked cross-functionally with various departments on projects.
- Managed, coached, and developed 15 direct reports.
- Analyzed data from various sources to inform strategic decision-making and optimize campaign performance.
- Working with a variety of industries:
- Consumer Goods (Unilever).
- Restaurants (Pizza Hut, KFC, Wendys, China Wok, Subway and Unilever Food Solutions).
- Automotive (Nissan, Hyundai, Honda, Chery, Chervorlet, Isuzu, Toyota & more).
- Retail & E-commerce (Siman.com, biggest player in the region).
- Finance (Mayor banks of the region).
Co-Founder & Chief Innovation Officer
Aconcagua.lat
04.2017 - 03.2024
- Developed key operational initiatives to drive and maintain substantial business growth.
- Championed a culture of innovation, encouraging creative problem-solving throughout the organization.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Media Director
R/GA
06.2014 - 03.2017
- Lead media team and manage the execution of operational efforts of advertising campaigns across channels.
- Planning, strategy and moderation coordination of social media channels and mobile capabilities.
Digital Planning Director Latam - Unilever
Initiative
02.2013 - 05.2014
- Strategy and implemention of digital campaigns for all the Unilever brands in LATAM.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Education
Master Class in Digital Acceleration - Digital Marketing
Hyper Island
Licenciatura En Comunicación Social - Digital Communications And Media
UCES
Buenos Aires, ArgentinaSkills
- Market analysis
- Sales strategy
- Revenue generation
- Team leadership
- Project management
- Digital marketing
- Data analysis
- Performance management
- Innovative thinking
- Market development
- Cross-functional collaboration
Timeline
Country Manager
Growth Digital - Google Sales Representative
03.2024 - Current
Regional Digital Manager - Performance
Publicidad Comercial Mullen Lowe
10.2019 - 03.2024
Co-Founder & Chief Innovation Officer
Aconcagua.lat
04.2017 - 03.2024
Media Director
R/GA
06.2014 - 03.2017
Digital Planning Director Latam - Unilever
Initiative
02.2013 - 05.2014
Master Class in Digital Acceleration - Digital Marketing
Hyper Island
Licenciatura En Comunicación Social - Digital Communications And Media
UCES
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