Rossana Alvarez Teran
San Salvador,,El Salvador
Summary
Dynamic Marketing Director offering many years of progressive experience in the industry with top strengths in communication, organization, and planning. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth. My background includes overseeing projects, leading teams, and administering budgets with consistent success.
Overview
11
11
years of professional experience
Work History
Regional Marketing Director
Grupo Teran - Casa Teran
09.2022 - Current
- Created and launched a regional marketing department from the ground up, developing foundational strategies, processes, and tools to support business growth in Casa Teran Nicaragua and El Salvador
- Developed and managed the creation of the company's website, ensuring a user-friendly design, SEO optimization, and integration with marketing automation tools
- Built and executed a comprehensive social media strategy, growing brand presence and engagement across multiple platforms, including Facebook, Instagram, LinkedIn, and Twitter
- Established internal marketing processes, including content creation, campaign management, and performance tracking, to ensure seamless collaboration across departments
- Designed and implemented branding guidelines, ensuring consistency across all marketing materials, digital assets, and regional campaigns
- Collaborated closely with cross-functional teams, including sales, design, and product development, to align marketing efforts with broader business objectives
- Oversaw the launch of email marketing and lead generation initiatives, integrating CRM tools to track and nurture customer engagement
Project Manager – Purchasing Dept
Grupo Teran- Serviamed Dominicana
, Dominican Republic
12.2019 - 10.2022
- Generated and managed purchase orders for both local and international turn-key hospital projects
- Led the Padre Billini Hospital Turn-Key Project, overseeing all aspects from procurement to installation
- Directed equipment re-modeling efforts for the Calventi Hospital (2nd, 3rd, and 4th floors), Hospital de la Mujer, and HOMS hospital- coordinating project timelines and resource allocation
- Facilitated and led cross-functional meetings with Logistics, Warehouse, and Bioengineering teams to ensure project alignment and smooth execution
- Developed strong relationships with key suppliers, enhancing collaboration and ensuring reliable sourcing of materials
- Negotiated favorable pricing and contract terms with suppliers, achieving cost reductions
- Collaborated closely with the logistics team on customs clearance and the timely arrival of purchased equipment
- Led the installation of medical equipment in turn-key hospital projects, ensuring compliance with all technical and regulatory standards
- Provided strategic guidance to upper management on budgets, procurement timelines, and logistics processes, ensuring informed decision-making
- Managed and mentored a team of 4, fostering collaboration and maintaining high levels of productivity
Marketing Manager
Grupo Teran
10.2017 - 12.2019
- Re-designed and developed the company website, enhancing user experience and aligning it with modern SEO and digital marketing standards
- Led content creation and management for social media platforms including Instagram, Facebook, and LinkedIn, driving brand engagement and visibility
- Spearheaded the growth of new brands within the company portfolio, leveraging events, digital exposure, and offline marketing strategies to increase brand awareness
- Coordinated the design and logistics for company exhibits at trade shows and conferences, ensuring impactful brand presence and effective audience engagement
- Managed and mentored a team of 2-3, including graphic designers, fostering creativity and collaboration to achieve marketing goals
- Developed and implemented marketing strategies focused on increasing sales and expanding the company’s market reach
Advertising and Promotions Coordinator
Essence Corp
Miami, USA
05.2014 - 09.2017
- Coordinated and developed promotional strategies for Duty-Free Stores, aligning initiatives with client needs and market trends
- Processed and managed vendor invoices, ensuring accuracy and timely payments for promotional campaigns
- Designed promotional mockups and proposals in Photoshop tailored to each client, effectively visualizing campaign concepts
- Oversaw the production of promotional materials, ensuring alignment with client expectations and timely delivery
- Maintained direct communication with clients and vendors, fostering strong relationships and ensuring seamless collaboration throughout projects
- Monitored and ensured the quality of promotional material production, following up to meet deadlines and maintain standards
- Created comprehensive promotional books to showcase completed promotional projects for client presentations
- Negotiated pricing strategies with vendors, optimizing costs while maintaining the quality of promotional materials
Styling and Production Intern
TESstylist
Boston, USA
01.2014 - 05.2014
- Helped produce and style runway shows
- Copyedit all fashion editorial credits for grammar, style, tone, and consistency throughout proofs
- Assist in model and talent casting
- Conducted brand research and created mood boards for clients
- Helped develop concepts for fashion shows
- Managed social media for the company
- Participated in merchandise returns
Fashion Advertisement Short Course
Instituto Marangoni
Milan, Italy
06.2013 - 08.2013
- Extensive research on designer brands to create mood-boards
- Final Project: re-design the Gucci Flora (fragrance) campaign targeting a different market
- Worked directly with a photographer to create a new brand image for Gucci Flora
- Styling assistant during photo shoots
- Develop relations with vendors and showrooms in Milan
Education
Masters - Corporate Marketing Communications
IE Business School
Madrid, Spain07.2023
Bachelor of Arts - English Communications
Emmanuel College
Boston, MA05.2014
Skills
- Mac and PC
- Graphic Design- Adobe Photoshop
- Strategy Development
- Social Media
- Communications Management
- Project Management
- Advertising Management
- Integrated Marketing
- KPI Tracking
- Strategic Planning
- Key decision making
- ROI assessments
- Campaign Development
- Trade show management
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Intermediate (B1)
B1
Timeline
Regional Marketing Director
Grupo Teran - Casa Teran
09.2022 - Current
Project Manager – Purchasing Dept
Grupo Teran- Serviamed Dominicana
12.2019 - 10.2022
Marketing Manager
Grupo Teran
10.2017 - 12.2019
Advertising and Promotions Coordinator
Essence Corp
05.2014 - 09.2017
Styling and Production Intern
TESstylist
01.2014 - 05.2014
Fashion Advertisement Short Course
Instituto Marangoni
06.2013 - 08.2013
Masters - Corporate Marketing Communications
IE Business School
Bachelor of Arts - English Communications
Emmanuel College
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