Sandra Fabiola Cruz
Marketing
San Salvador,SS
Summary
Dedicated Marketing Graduate with a Master's in Business Administration (MBA) from Johnson & Wales University. Committed to leveraging academic knowledge and professional experience in digital marketing, branding, and social media management to drive business growth. Enthusiastic and goal-oriented, eager to contribute to a dynamic team.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Social Media Specialist
FS Insight
2024.01 - Current
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Produced visually appealing graphics using design tools such as Canva and/or Veed.io to enhance social media presence.
- Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels.
- Created compelling video content for Instagram Stories and IGTV that showcased product features or highlighted company culture initiatives.
- Met multiple deadlines using strong task prioritization skills.
- Conducted daily updates to social media profiles to boost company online presence.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Virtual Assistant
Viva Virtual Assistants
2023.01 - 2023.09
- Managed multiple priorities effectively under tight deadlines while remaining detail-oriented throughout each task.
- Enhanced overall office organization by implementing efficient filing systems for physical and digital documents.
- Streamlined administrative processes for increased productivity through effective email management and calendar coordination.
- Maintained a well-organized database system for improved information accessibility in daily operations.
- Contributed to company growth by identifying business opportunities through lead generation activities on social media platforms.
- Elevated client experience by providing timely customer support via phone calls, emails, and live chat platforms.
- Assisted coworkers and staff members with special tasks on daily basis.
Customer Service and Social Media Coordinator
La Casa Del Pamper
2020.03 - 2022.11
- Optimized profiles on various networks to ensure consistency with branding guidelines and improve search engine visibility.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Responded to customer requests for products, services, and company information.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Education
MBA - Master Business Administration
Johnson & Wales University
Miami 2019.01 - 2021.06
Bachelor of Science - Marketing
Johnson & Wales University
North Miami 2014.05 - 2014.05
GED -
Miami Dade College
Miami 2013.08 - 2013.11
Skills
Content optimization
Marketing tools
Content and Leads Generation
Content Management
CRM Management
SEO knowledge
SEM knowledge
Email Marketing
Canva
WordPress
Mondaycom
Slack
Timeline
Social Media Specialist
FS Insight
2024.01 - Current
Virtual Assistant
Viva Virtual Assistants
2023.01 - 2023.09
Customer Service and Social Media Coordinator
La Casa Del Pamper
2020.03 - 2022.11
MBA - Master Business Administration
Johnson & Wales University
2019.01 - 2021.06
Bachelor of Science - Marketing
Johnson & Wales University
2014.05 - 2014.05
GED -
Miami Dade College
2013.08 - 2013.11