Sandra Fabiola Cruz
Marketing
San Salvador,SS
Summary
Dedicated Marketing Graduate with a Master's in Business Administration (MBA) from Johnson & Wales University. Committed to leveraging academic knowledge and professional experience in digital marketing, branding, and social media management to drive business growth. Enthusiastic and goal-oriented, eager to contribute to a dynamic team.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Social Media Specialist
FS Insight
01.2024 - Current
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Produced visually appealing graphics using design tools such as Canva and/or Veed.io to enhance social media presence.
- Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels.
- Created compelling video content for Instagram Stories and IGTV that showcased product features or highlighted company culture initiatives.
- Met multiple deadlines using strong task prioritization skills.
- Conducted daily updates to social media profiles to boost company online presence.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Virtual Assistant
Viva Virtual Assistants
01.2023 - 09.2023
- Managed multiple priorities effectively under tight deadlines while remaining detail-oriented throughout each task.
- Enhanced overall office organization by implementing efficient filing systems for physical and digital documents.
- Streamlined administrative processes for increased productivity through effective email management and calendar coordination.
- Maintained a well-organized database system for improved information accessibility in daily operations.
- Contributed to company growth by identifying business opportunities through lead generation activities on social media platforms.
- Elevated client experience by providing timely customer support via phone calls, emails, and live chat platforms.
- Assisted coworkers and staff members with special tasks on daily basis.
Customer Service and Social Media Coordinator
La Casa Del Pamper
03.2020 - 11.2022
- Optimized profiles on various networks to ensure consistency with branding guidelines and improve search engine visibility.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Responded to customer requests for products, services, and company information.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Education
MBA - Master Business Administration
Johnson & Wales University
Miami 01.2019 - 06.2021
Bachelor of Science - Marketing
Johnson & Wales University
North Miami 05.2014 - 05.2014
GED -
Miami Dade College
Miami 08.2013 - 11.2013
Skills
Content optimization
Marketing tools
Content and Leads Generation
Content Management
CRM Management
SEO knowledge
SEM knowledge
Email Marketing
Canva
WordPress
Mondaycom
Slack
Timeline
Social Media Specialist
FS Insight
01.2024 - Current
Virtual Assistant
Viva Virtual Assistants
01.2023 - 09.2023
Customer Service and Social Media Coordinator
La Casa Del Pamper
03.2020 - 11.2022
MBA - Master Business Administration
Johnson & Wales University
01.2019 - 06.2021
Bachelor of Science - Marketing
Johnson & Wales University
05.2014 - 05.2014
GED -
Miami Dade College
08.2013 - 11.2013