Adobe Designers Pack
Sergio Guardado
Experience Designer
San Salvador,San Salvador
Summary
Executive, with over 20 years of experience in multinational companies. Strong results-oriented, combining decision-making, leadership, and strategic planning for mass consumption, telecommunications, and advertising companies. Experienced in forging and maintaining relationships with BTL, digital, and other mass media co. Good analytical and communication skills. Extensive experience in the entertainment industry. Good experience in handling national and international exhibitions & organizing events (Sports, music, and arts)
Overview
22
22
years of professional experience
1
1
year of post-secondary education
2
2
Languages
Work History
Regional Director Central America
Mullen Low BTL
1 2023 - 03.2024
- Implemented robust performance management systems to identify areas for improvement and support employee development
- Spearheaded expansion into new territories, conducting thorough market research to identify opportunities and devise entry strategies
- Collaborated with cross-functional teams to develop new products and services, meeting clients' demands while driving revenue growth
- Implemented business strategies, increasing revenue for 2023 in 145%+
- Interacted well with main clients to build connections and nurture relationships (Nissan, Ab-Inbev, Coca-Cola Company)
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization
- Conducted business forecasts to identify recent developments.
- Established clear and competitive goals, growth roadmaps, and strategic business plans
- Managed purchasing, sales, marketing and customer account operations efficiently
Sponsorship and Brand Experience Sr Manager HONES
AB-Inveb
01.2017 - 12.2022
- Cross-trained existing employees to maximize team agility and performance.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Improved safety procedures to create safe working conditions for workers.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Managed senior-level personnel working in marketing and sales capacities.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Championed diversity and inclusion efforts within the workplace, resulting in an inclusive environment that fostered creativity and innovation among employees from various backgrounds.
- Maximized performance by monitoring daily activities and mentoring team members.
- Controlled costs to keep business operating within budget and increase profits.
- Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Secured sponsorships and partnerships for increased revenue and event support.
- Evaluated opportunities for partnerships, sponsorships and advertising on ongoing basis.
- Coordinated events and sponsorships to elevate brand presence in target markets.
Brand Manager (Beer)
SabMiller
01.2013 - 12.2016
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Wrote and distributed press releases to increase brand visibility.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Special Events Manager (Beer And Coca-Cola)
SabMiller
01.2004 - 12.2012
- Oversaw event registration process by collecting and tracking attendee information.
- Secured sponsorships through targeted outreach efforts, generating additional revenue streams for both clients'' events and the company itself.
- Implemented protocols and procedures to effectively manage planning process.
- Motivated staff members to perform at their best by fostering a supportive work environment that encouraged professional growth.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Coordinated transportation and parking arrangements for guests and vendors.
- Created detailed timelines and budgets for events to meet all deadlines.
- Developed creative themes for events and created related activities to engage attendees.
- Developed detailed event reports, documenting all aspects of each event.
- Evaluated post-event feedback from attendees, making data-driven recommendations for future improvements based on trends identified in survey responses.
Product Leader
Orange Telecom
01.2001 - 10.2004
- Collaborated with sales and marketing teams to create targeted promotional campaigns for product launches.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
- Optimized product development processes, reducing time-to-market and increasing profitability.
- Built diverse and consistent sales portfolio.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Managed cross-functional teams to ensure timely product releases and optimal performance.
- Negotiated strategic partnerships with vendors and suppliers, securing advantageous terms for product components.
Creative Designer
BBDO
11.2003 - 09.2004
- Conceptualized innovative logo designs for businesses, enhancing their corporate image and market presence.
- Utilized [Software] to design posters, pamphlets and flyers for projects and events for marketing and advertising purposes.
- Utilized expertise and current best practices to verify quality of images, content and brand compliance.
- Collaborated with in-house producers to create storyboards, mood boards and thumbnail sketches to represent and visualize ideas prior to execution.
- Participated in brainstorming sessions to generate fresh ideas for upcoming campaigns or projects.
- Transformed ideas into beautiful designs used in identity branding campaigns.
- Worked closely with copywriters to develop cohesive visuals that complemented written content effectively.
- Implemented branding guidelines across all creative deliverables to maintain a strong brand identity throughout various channels.
- Designed eye-catching packaging for products, strengthening brand recognition and consumer appeal.
- Edited artwork across variety of company product lines such as logos and images.
Education
MBA - Marketing
EOI
Sevilla 03.2007 - 06.2008
Skills
Determining marketing objectives and preparing annual budgetsundefined
Accomplishments
- Established “ABC” as the best content security product in the market in the year 2008 and 2009.
- Created a Drupal based website for “XYZ” company and ran various promotional activities to increase the number of inquiries by three fold in 6 months in 2010.
- Increased the conversion rate on website from 1% to 5% within 6 months for “XYZ” Company in 2010.
- Got “135” new contracts signed with customers in a year which increased the revenue of the company by 1 Million dollars in a year in 2009.
- Settled a new marketing department for the company from scratch – currently 10 marketing executives are a part of the department
Additional Information
Teacher (Experiential Marketing)
Software
Interests
Photography
Cooking
Timeline
Sponsorship and Brand Experience Sr Manager HONES
AB-Inveb
01.2017 - 12.2022
Brand Manager (Beer)
SabMiller
01.2013 - 12.2016
MBA - Marketing
EOI
03.2007 - 06.2008
Special Events Manager (Beer And Coca-Cola)
SabMiller
01.2004 - 12.2012
Creative Designer
BBDO
11.2003 - 09.2004
Product Leader
Orange Telecom
01.2001 - 10.2004
Regional Director Central America
Mullen Low BTL
1 2023 - 03.2024
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