Vanessa Remy

Head of Regional Purchasing Team for Seasonal and Toys departments, developing and executing strategies to drive profitability and deliver high-value proposals through international vendor partnerships.

Overseeing 13 key seasonal categories—Valentine’s Day, Easter, Mother’s Day, Father’s Day, Independence Day, Summer, Gardening, Rainy Season, Winter, Halloween, Christmas, Toys, and Gift Cards—accounting for 17% of total company sales.

Strategy Development for both existing and new seasons, as well as private label products, focusing on sustainable, long-term growth and short-term profitability.

Supplier Relationship Management, building and maintaining strong, collaborative partnerships with regional suppliers to ensure efficient and reliable supply chains while optimizing costs and delivery timelines.

Managing portfolio and pricing assortments by conducting regional price comparisons and market analysis to maximize sales potential and profitability.

Collaborating cross-functionally with replenishment and Compliance teams to ensure product availability, regulatory compliance, and adherence to regional standards, certifications and registers and with Import/Export Department for an on-time in-full product delivery.

Conducting regional market research to stay ahead of industry trends, supplier innovations, and competitor activities, proactively identifying market shifts and emerging opportunities.

Built and executed the region’s most successful brand strategies for Health & Beauty and Food categories (Dove, Rexona, Vinolia; Hellmann’s, Lizano, Natura´s), driving market growth and new usage opportunities through innovations like Dove Fresh, Dove Pro Age, and Hellmann's Oliva, resulting in significant category growth and increased market share. Led product reformulations based on consumer research using tools like Nielsen, Kantar World Panel, and Millward Brown’s Brand Health Check. Mastered in-depth consumer interviews and focus groups to develop sharp insights into consumer behavior. Crafted and executed marketing campaigns, advertising, and public relations strategies to communicate the brand’s message and engage with consumers.